Creative direction. Artist branding and identity. Photographic and video art direction. Style guides, reference images, location research and multiple late-night phone calls to Los Angeles. Multiple single and album artwork concepts plus design and illustration for two websites and various promotional apps.
The design for the Maisy Kay, Disguises EP, brings together the various photo shoots and videos from the EP and previous singles combined to form a contact sheet of photographs. The work is based on conversations with Maisy and was intended to show the continual process of, assessment, reflection, rejection and selection a musician or artist has to go through. The artwork concept aludes to the superficial, style-over-substance nature of the music industry as a whole.