It's important to say, my contribution to this piece of work was purely some design and layout - some cover options and a few spreads of a brochure. To the best of my knowledge, the credit for the concept, general branding and art direction goes to Stu Perry, formerly of McCann Erickson. Stu had left by the time I started at McCann, but the work he'd left behind showed me just how high the bar could be. The overall quality of the work, attention to detail and technical ability was inspiring.